One of a selection of consumer magazine and newspaper advertisements...
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Objective: To introduce the products of a new micro-brewery to consumers within its market area.

Strategic consideration: Since sale of products is primarily limited to the brewery's outlet store, the location must be highly profiled.

Resulting creative strategy: Use a treasure map concept to conspicuously provide directions to the brewery location while creating a perception of the products as highly desirable "treasure".

Woodbridge Brewery

Concept, copy and design.