One of a selection of 30-second television commercial scripts...   Click on image for larger version.


Objective: To promote a newly re-introduced food product which contains important nutrients and is easily confused with an illegal substance.

Strategic considerations: Food and Drug Act regulations prevent the use of important health claims at this time. Several derivative products and their uses must be communicated.

Resulting creative strategy: Place the focus on the processor's desire to provide consumers with a highly desirable taste experience.